Uhuru Participates in the Japan-Saudi Vision 2030 Ministerial Roundtable in Riyadh Announces MOC with Local Professional Soccer Club to Enhance Fan Experience

Uhuru Corporation participated in the Japan-Saudi Vision 2030 Ministerial Roundtable held in Riyadh, Saudi Arabia, and announced the signing of a Memorandum of Cooperation (MOC) with Al Shabab FC, a professional soccer club in the country. Through this partnership, Uhuru aims to leverage technology to enhance the experience of sports fans in Saudi Arabia, which has been selected as the host country for the FIFA World Cup 2034.

The Japan-Saudi Vision 2030 Ministerial Roundtable was attended by Yasutoshi Nishimura, Minister of Economy, Trade, and Industry, Khalid Al-Falih, Minister of Investment of Saudi Arabia, as well as government officials and executives from global companies representing both Japan and Saudi Arabia. Marking the 70th anniversary of diplomatic relations between the two countries, discussions at the event focused on strengthening bilateral economic relations. During the roundtable, the announcement of the MOC between Uhuru and Al Shabab FC was formally made.

Uhuru has a strong track record of supporting digital transformation (DX) for companies, government agencies, and municipalities using cloud platforms such as Salesforce and its own services. In the sports sector, the company has been highly recognized for its achievements in optimizing the fan experience and enhancing fan engagement at professional baseball and soccer stadiums in Japan. Since 2018, Uhuru has also operated a web media platform providing information on sports stadiums and arenas domestically and internationally, contributing to its extensive knowledge and experience in the sports industry. Furthermore, our proprietary mobile ordering system has seen increasing adoption at major stadiums across Japan, providing many sports fans with a comfortable and seamless viewing experience.

Saudi Arabia, under the “Saudi Vision 2030” initiative, is rapidly diversifying its economy away from oil dependency. Projects are underway across various sectors, including the construction of the futuristic city “NEOM,” the expansion of the sports and entertainment industries, and the relaxation of tourist visa regulations. Additionally, as the host of the FIFA World Cup 2034, Saudi Arabia is expected to see significant growth in its sports sector. Building on its accumulated expertise in the sports field, Uhuru is committed to contributing to DX promotion in Saudi Arabia.

Through this partnership, Uhuru and Al Shabab FC aim to create new value for sports fans in both countries by enhancing fan experiences and supporting the overall growth of the local sports industry. Looking ahead, Uhuru also considers the possibility of collaboration with Kagoshima United FC, a club actively promoting DX and regional revitalization, to explore further opportunities for cooperation.

About Al Shabab FC:

Founded in 1947, Al Shabab FC is one of Saudi Arabia’s oldest and most successful football clubs, based in Riyadh. The six-time Saudi Pro League champions have also won the King’s Cup, the Asia Cup Winners’ Cup, GCC Champions League, and Arab Champions League. Known for its robust governance, Al Shabab consistently ranks among the top clubs in financial management and transparency. Its state-of-the-art Al Shabab Stadium will host matches in the AFC Asian Cup 2027. In addition to having a renowned youth academy and producing exceptional players like Saeed Al-Owairan, Al Shabab is guided by Ballon d’Or winner Pavel Nedvěd as its sporting director, excelling both domestically and continentally, and inspiring the next generation of football fans.