Uhuru Providing Support to the Fukuoka SoftBank Hawks to Strengthen Fan Engagement Enhancing Service Quality by Connecting Uhuru’s Proprietary Mobile Order System with Salesforce and AWS

Uhuru Corporation (Headquartered in Minato, Tokyo; CEO: Takashi Sonoda) is pleased to announce that it has delivered a solution to the Fukuoka SoftBank Hawks (Headquartered in Fukuoka, Fukuoka Prefecture; CEO: Yoshimitsu Goto) to enhance fan engagement by overhauling several systems at the Mizuho PayPay Dome VIP rooms, the home stadium of the Fukuoka SoftBank Hawks.

The 117 VIP Super Boxes at Mizuho PayPay Dome play a key role in strengthening the connection between the team and its fans by offering a unique space to watch baseball games. However, improving operational efficiency and service quality were hampered by a lack of data integration among the aging web reservation, booking management, and self-ordering systems. Uhuru addressed these issues through the integration and overhaul of systems, connecting Salesforce, AWS, and its proprietary mobile ordering system, Uri-Call.

By utilizing Salesforce, the manual process of inputting reservation data was automated, allowing for real-time management. This eliminated input errors and the need to create reservations by hand, enabling smoother sharing of reservation information and a significant improvement in business efficiency. Furthermore, the web reservation system was built on AWS with a simple, intuitive user interface. As a result of implementing real-time reservation updates and automatic reminder email features, the reservation registration rate increased by 10–20%, leading to higher sales.

Moreover, food and drink orders from the VIP rooms were streamlined using Uri-Call, replacing the traditional paper order forms. This allowed real-time sharing of order details and payment information between the kitchen and service staff. Super Box operations were streamlined, reducing  the time between receiving to preparing and serving orders, and the checkout process was also shortened by about 10 minutes per transaction. This further eliminated long wait times to checkout after the games ended, resulting in improved operational efficiency, service quality and customer satisfaction.

“We were able to create a system that exceeded expectations, something that both customers and on-site staff are pleased with. Not only did we improve ‘defense’ such as operations and management, but we also excelled on ‘offense’, namely, customer service. I believe this is a system that I would recommend to others in the same industry,” said Mr. Tohru Yoshimura, Director of the Business Operations Department at Fukuoka SoftBank Hawks.

Uhuru Corporation has been supporting the digital transformation (DX) of businesses, municipalities, and government agencies with the philosophy of “Creating a sustainable society through technology and outside the box thinking.” Moving forward, Uhuru will continue to address societal challenges through the use of digital technology and innovation, accelerating the realization of a sustainable society.

Reference: https://uhuru.co.jp/en/case/softbankhawks/
Improving Service Quality and Operational Efficiency of VIP Rooms through Salesforce, AWS, and Uri-Call Integration

About Fukuoka SoftBank Hawks Inc.: Website https://www.softbankhawks.co.jp/
The team leverages its strength of owning both the franchise and the stadium to contribute to the development of sports culture in Fukuoka and the broader Kyushu region. The Hawks emphasize building strong bonds with fans through various events such as “Taka Matsuri SUMMER BOOST” and “Pink Full Day,” aiming to grow alongside their fanbase. In addition to traditional baseball activities, the team operates “BOSS E·ZO FUKUOKA” next to the Mizuho PayPay Dome, a facility dedicated to entertainment and new business ventures.