Uhuru Launches LINE Mini App Version of Mobile Ordering Service Uri-Call

Integration with LINE Official Accounts Supports Enhanced Fan Engagement and Improved Spectator Experiences

Uhuru Corporation announced the launch of a LINE Mini App version of its mobile ordering service, Uri-Call®.
With this new integration, users can access mobile ordering seamlessly through LINE, while sports teams, stadiums, and event operators can leverage LINE Official Accounts to create new customer touchpoints and implement data-driven marketing initiatives.

In recent years, reducing congestion at food and beverage stands and minimizing wait times have become increasingly important challenges at sports venues and large-scale events. Through Uri-Call, Uhuru has supported improved visitor convenience and greater operational efficiency at stadiums and arenas across Japan.

To provide a more seamless user experience, Uhuru has expanded Uri-Call to the LINE Mini App platform, enabling users to access the service directly through LINE, one of Japan’s most widely used communication apps. The integration also enables organizations to maintain ongoing communication with fans through their LINE Official Accounts.

Key Features of the LINE Mini App Version of Uri-Call

For Users: A More Convenient Mobile Ordering Experience

By logging in with their LINE accounts, users can access the service seamlessly without the need for SMS or email-based identity verification, allowing them to place orders in fewer steps.

They can also receive order status updates and pickup notifications through LINE, making the ordering process more convenient. In addition, order histories are linked to users’ LINE accounts, allowing them to access their records even when changing devices or browsers.

For Service Operators: Stronger Customer Engagement Through LINE Official Accounts

The LINE Mini App naturally encourages users to add an organization’s LINE Official Account as a friend, creating an effective channel for ongoing communication even after a game or event has concluded.

By combining purchase history with LINE Official Account functionality, organizations can implement personalized marketing initiatives, including targeted coupon distribution, event promotions, and recommendations for related products and services based on customer attributes and purchasing behavior.

Guided by its mission of “Creating a Sustainable Society Through Technology and Free Thinking,” Uhuru supports businesses, government agencies, and municipalities in addressing a wide range of challenges.

In the sports industry, Uhuru has worked with professional baseball, soccer, and basketball venues across Japan to optimize the fan experience and strengthen engagement. Uri-Call has already been adopted at multiple sports venues nationwide, helping create a more convenient and enjoyable game-day experience.

Building on the launch of the LINE Mini App version, Uhuru aims to further expand the reach of Uri-Call while strengthening fan engagement through LINE Official Accounts and enabling more sophisticated, data-driven marketing initiatives. The company also aims to develop Uri-Call into a shared service platform that can be utilized across leagues and clubs. Looking ahead, Uhuru envisions expanding the platform into a wide range of high-traffic environments, including events, live concerts and festivals, and commercial facilities, helping to create even more valuable visitor experiences.

About Uri-Call

Uri-Call is a mobile ordering platform designed to eliminate the stress associated with purchasing food, beverages, and merchandise at sports venues while creating a more enjoyable stadium experience.

Visitors can place orders and complete payments in advance, then conveniently collect their purchases at designated pickup locations. The platform also supports seat-side ordering and delivery during games, as well as pickup notifications when orders are ready.

Because Uri-Call does not require users to download a dedicated app or create a separate account, it offers a simple and accessible experience for all users.

The service is currently used across a variety of professional sports venues, including baseball, soccer, and basketball facilities, as well as in hospitality and public-sector environments.

Mobile Ordering System: Uri-Call
https://uri-call.uhuru.co.jp/